Integrated Report 2021

Donations and sponsorship initiatives

The Bank's social commitment is also reflected in the consistently conducted sponsorship activities and support for non-governmental organizations in the form of donations in order to increase the effectiveness of their socially useful activities.

Financial donations

The main goal of financial donations is to support and develop civic activities, to enhance the life quality of local communities, to support social involvement of Bank’s employees (e.g. in the Local Grants Program), to strengthen the role of Bank’s Local Ambassadors and finally, to promote healthy lifestyle and environment protection. All financial donations to non-governmental organisations or institutions serve to boost their activity in a way that is beneficial to local communities.

Financial donations to NGO's in 2021

2,738 PLN thous.

BNP Paribas Foundation

1,600 PLN thous.

Noble Gift strategic partnership

300 PLN thous.

Local Grants Program Beneficiaries

410 PLN thous.

Organisations supporting education

350 PLN thous.

Organisations supporting social integration and culture

374 PLN thous.

Organisations supporting health and environment protection

77 PLN thous.

Trade unions

Sponsorship initiatives

The sponsorship policy’s primary goal is to create and enhance the brand and its recognition, thus sponsorship initiatives establish a positive image of the Bank. Our sponsorship goals are a part of the global sponsorship strategy of the BNP Paribas Group. Its pillars are to support the development of tennis and culture (especially cinema). You can spot the Bank’s logo at numerous tennis events in Poland, film festivals, cultural and economic events.

>PLN 9.7 million

allocated to sponsorship
initiatives in 2021

6

cinema events sponsored

3

title sponsorships of tennis tournaments, one of which awarded the BNP Paribas Bank Trophy

5

international economic events in Poland partnered with BNP Paribas

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SPONSORSHIP INITIATIVES IN 2021

PLN 2,273 thous.

Film events

PLN 2,979 thous.

Tennis events

PLN 4,485 thous.

Other

We are the strategic partner of Warsaw Garden of the Righteous. The Italian GARIWO Foundation inspired the creation of this garden during the first European Day of the Righteous. On 6.03.2013 the Committee of the Garden passed the proposal of the Warsaw Wola District and established the Garden in Jan Jura-Gorzechowski Square. Each year, we plant new trees in memory of those who saved lives of others or protected human dignity. This way we commemorate those who stood up to Nazi and communist regimes of the 19th and 20th century, genocide, mass murders and crimes against humanity.

Film events

Cinematography is one of the key pillars of the sponsorship strategy of the BNP Paribas Group. This strategy is developed with the motto #WeLoveCinema. In 2021, we were involved in a number of initiatives:

the longest summer film festival in Poland. Showings took place every day after sunset with free admission. Each day of the week was headlined by a different leitmotiv. Tuesdays, Thursdays and Sundays were sponsored by BNP Paribas, thus presented films linked to UN Sustainable Development Goals:

  • Tuesday: Open to the world. Films presented focused on Goal 10: Reduced inequality.
  • Thursday: The world needs The films called for engagement in Goal 13: Climate action.
  • Sunday: Woman & camera. Sunday films zoomed in on female film creators to achieve Goal 5: Gender Equality.

An exceptional and unique international festival of ecological films with BNP Paribas as the title sponsor of the 4th edition of the event. The organisers assembled the best productions from all over the world, teaching about ecology and fostering ecological lifestyle. Showings were accompanied by debates and fringe events.

We became the main sponsor of the event.

We became the title sponsor of the event.

The largest independent cinema festival in Central Europe. For the third time we were the strategic partner of the event. Tens of thousands of people flocked to Cracow to enjoy hundreds of showings in small cinemas, floating cinemas, drive-ins and three unique outdoor locations. The showings were accompanied by various contests and events with special guests from all over the world. The prizes amounted to over PLN 300,000.

A film festival in Suwałki, with us as a partner. Apart from the films themselves, movie-goers were also offered an exhibition by Andrzej Pągowski, who, for this occasion, created new posters for all 60 films by Andrzej Wajda. The exhibition later moved to Gdynia, Łódź and Inowrocław. In 2022 the exhibition will continue to tour Poland and Europe.

The largest cinema complex chain in Poland. The cooperation has been ongoing since 2019. As of now, we are the partner to all IMAX cinemas in Poland and to eight cinema screens in complexes in the biggest Polish cities. We are also the partner to Ladies Night – a cycle of showings dedicated to women. Ladies Night takes place in 19 Cinema City locations in Poland

333MBI9867m 333MBI9867m

Tennis events

As part of the BNP Paribas Group, the leading tennis sponsor around the world, we sponsored important tennis events in Poland:

The biggest tennis event in Poland, of which we were the title sponsor. Arka Tennis Club in Gdynia hosted the first edition of a WTA 250 event. The best players of Women’s Tennis Association Ranking graced the clay courts.

ATP Challenger tennis event with BNP Paribas yet again as title sponsor. The tournament took place at Legia Tennis & Golf.

A round of tournaments for managers and business owners, who played at locations in Warsaw, Poznań, Katowice and Gdynia. BNP Paribas sponsored the event for the third time.

Tennis Tournament of Polish Artists for the BNP Paribas Bank Cup. The event took place in Jawor near Bielsko-Biała, hosted by the SPA & Hotel Jawor.

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Cultural and economic events

In 2021 we partnered with a number of international business and cultural events. Our representatives took stage at conferences to share their knowledge, good practices in management, finance, agribusiness, energy transition and sustainable development. Here are the most important events:

The Congress encompassed 100 debates with 500 experts and speakers. As the main sponsor we organised the panels: Renewable energy in Poland and worldwide, Digitalization and Digitization, The European Green Deal, Global economic cooperation – far-off markets and their potential, The job market, Cybersecurity versus technology dependency, Financial market and economy, Leadership 5.0 – key competences of future female leaders, Food export, the pandemic and the eco-challenge.

One of the largest conferences in East-Central Europe. The participants debated on global trends, new ideas and the future of Europe. As the main partner of the event, we sponsored the panels: Green Finances and investments – A financial system for sustainable development and Doughnut economics – how to think about economics in the 21st century.

The focal point of the discussions was how to make the future of finance and economy stable, modern and just. Partnering with this event granted us one debate.

International Congress on Value Economics in Cracow. The event focuses on economics based on social values, which makes it a pleasure to sponsor.

The event, whose strategic sponsor we had the pleasure to be, concentrates on responsibility and accountability on the financial sector.

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