STRATEGIC ASSUMPTIONS
concentration of resources (people, IT and capital) on the most profitable products and segments in order to increase Customer acquisition, sales and, consequently, increase of financial results
Since the beginning of March 2020, events in the country and across the world have been dominated by the COVID-19 pandemic. The whole economy has been confronted with a completely new reality, where health and safety have become an undisputed priority.
For many industries, including the banking sector, this meant a redefinition of business models and processes so that they could continue to function in a world of limited direct contact between people. Despite this unprecedented challenge, the Bank managed to remain fully operational. Stability and liquidity were maintained. Customers were provided with full sales and service support, and employees were equipped with all available safety measures.
Solid foundations for future growth were evident in the Bank’s relatively high resilience compared to the sector. Despite a three-fold cut in NBP interest rates having a negative impact on net interest income, the Bank maintained its revenue generating capacity and was able to focus on further implementation of Customer improvements. The Bank focused on implementing new solutions to support digital sales and significant loan transactions in the corporate segment. The pandemic had a significant impact on the business activity of the Bank’s Customers, which was evident in lower loan demand from businesses or lower sales of consumer loans. On the other hand, the Bank achieved record high mortgage sales and maintained a level of personal account sales similar to 2019. At the same time, the Bank continued to actively promote green solutions for its Customers, working on reducing its own carbon footprint.
The passing year has proven that the Fast Forward strategy, i.e.: intelligent and responsible growth, improvement of efficiency and quality and focus on people – supported by digitalisation –continues to be valid in the new reality. Thus, the Bank plans its continuaiton in the last year of its horizon.
concentration of resources (people, IT and capital) on the most profitable products and segments in order to increase Customer acquisition, sales and, consequently, increase of financial results
simpler product offer – especially in the area of Retail Banking, as well as simplified and interactive communication with Customers, simplified processes and focus on Customer service, optimization of traditional distribution channels and migration of Clients to digital channels, simplification of the organisation to increase its effectiveness
significant improvement in the quality of Customer service and its satisfaction by changing the organisation and streamlining service processes and focusing on the relationship with the Client, recognition and appreciation of the loyalty of current Customers and change of meaning and approach to measure of Customer satisfaction
increased employee involvement through participation in projects and increased cooperation, revitalization of organizational culture through rewarding for results, focus on talents, attracting the best on the market and care for the best employees
building a competitive advantage based on technologies: digitization to optimize costs through automation of operations, digitization enabling growth using comprehensive, multi-channel sales and service model as well as digitization supporting the identification of Customer needs through the use of CRM and data analytics to improve the matching of the offer and personalization of communication with Customer (using consistent online and mobile platforms)
MEASURE | STRATEGIC TARGET | REALISATION IN 2020 | COMMENTS |
---|---|---|---|
increase in the net banking income | faster than the market | +3.4% y/y |
|
ROE | >10% | 6.3% |
|
C/I | around 50% | 53.3% |
|