Annual report 2019

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Sponsorship initiatives

Sponsorship initiatives constitute an important aspect of the Bank’s social involvement. Our sponsorship goals are a part of the global sponsorship strategy of the BNP Paribas Group. Its pillars are to support the development of tennis and culture (especially cinema). Bank BNP Paribas sponsors numerous projects related to the development of tennis in Poland, both at the professional and amateur level. We also support film festivals,  opening night events as well as cultural events. Furthermore we provide financial support for entrepreneurship development projects which involve potential recipients of our products.

#WEARETENNIS

The history of BNP Paribas has always been intertwined with the history of tennis. It is a universal sport, based on the idea of fair play, and we have been supporting it for 45 years – over four decades ago BNP Paribas Group supported the French Tennis Federation for the first time. Since then, the BNP Paribas Group has been promoting the development of this discipline around the world. Our involvement has become an important element of our brand identity and an inseparable aspect of the Group’s image. The BNP Paribas Group is involved in the development of tennis at all levels: professional, amateur and junior competitions, as well as tennis competitions for the disabled. In addition to the organization and sponsorship of tennis events around the world, the Group has created an information and community portal for all tennis lovers – wearetennis.com.

In Poland, our involvement is just as intense. We regularly support athletes and sports clubs, we organize tournaments. These include prestigious professional tournaments, competitions for children and youth and wheelchair tournaments.

The events we supported in 2019 included:

  • BNP Paribas Sopot Open International Tennis Tournament – the 2nd edition of a men’s tournament, attended
    by the world’s leading tennis players,
  • FedCup by BNP Paribas in Zielona Góra,
  • SPORTBIZ 2019 sport and business forum in Warsaw,
  • BNP Paribas BUSINESS CUP 2019 – a series of tournaments taking place in Warsaw, Poznań, Wrocław, Katowice, Kraków and Gdynia,
  • XXI BNP Paribas Zambrów Open 2019.

The tennis events are cheered by members of the We Are Tennis Fan Academy. It is a team of tennis fans (supported by the Bank) who cheer the Polish tennis team during matches played in Poland.

Kids to the Rackets

We care about the health of Polish children and therefore strive to instill the love of movement and of our favourite sport. To this end, we organised the 4th edition of the Kids to the Rackets campaign. It is a nationwide BNP Paribas project which popularizes physical activity among children, parents and teachers.

Every year, a series of tennis events in holiday resorts, allows children from all over the country to get acquainted with the discipline. In 2019 we visited 6 cities, from the sea to the Tatra Mountains, with project ambassadors: Urszula Radwańska and Iga Świątek. Under the watchful eye of professionals children could learn to play all day long.

Our goal is also to bring tennis lessons to elementary schools. Schools are invited to participate in a competition, whose winners receive children’s tennis equipment and professional training for teachers (organised in cooperation with the Polish Tennis Association). In 2019 over 300 schools participated in the competition, and 60 of them received prizes. Therefore, since the beginning of the program, we have introduced tennis to 210 schools, while promoting sporting values and a healthy lifestyle.

Find out more about the initiative: www.dzieciakidorakiet.pl

2,000

kids took part in
summer tennis
workshops in 2019

>300

elementary schools took part in the competition

60

winner elementary schools

6

cities where tennis events were held: Warszawa, Sopot, Krynica Morska, Giżycko, Władysławowo, Zakopane.
Małgorzata Wasiuk Head of Brand Strategy and Involvement at BNP Paribas Bank Polska SA

The basis of our sponsorship strategy is message consistency. We do not support every interesting initiative, we carefully select topics which are consistent with the Bank's values and traditions. This way, we build strong, lasting associations. This is the nature of our involvement in initiatives connected with tennis and we want to follow a similar path with cinema.

#WELOVECINEMA

The second area of focus when it comes to the sponsorship strategy of Bank BNP Paribas and the BNP Paribas Group is the promotion of cinema. In 2019 we became involved in a number of initiatives connected by the motto: “We love cinema”.

Bank BNP Paribas became a strategic partner of the largest independent cinema festival in Central Europe. Furthermore, Bank BNP Paribas became a partner of the Festival Hits section (Best of FEST). It features 6 films which were most successful at international film festivals. The Bank also became a patron of the Best Actor Award in the Polish Competition. The award was presented during the closing Gala. Mastercard OFF CAMERA, a celebration of independent cinema, consists of 250 screenings in Krakow’s cinemas, on the roofs of apartment buildings, in a river barge cinema and on the Vistula Boulevards. In 2019, it was attended by 400 festival guests from around the world.

We have started a 3-year cooperation with the Cinema City network. Bank BNP Paribas has become a partner of all Imax cinemas and 8 cinemas in multiplexes in major Polish cities. We have also become a partner of a series of film screenings addressed to women, named „Ladies Nights”, which are shown in 19 Cinema City cinemas. Participants can take part in competitions, prizes are funded by Bank BNP Paribas. Owing to the cooperation, holders BNP Paribas payment cards receive a 10% discount for tickets.

Bank BNP Paribas has also established cooperation with Muranów Cinema in Warsaw. We sponsor monthly „In good company – for seniors” screenings organised by the Gutek Film company. The screenings are followed by discussions with invited guests, who represent the world of cinema. Tickets for seniors cost only PLN 5.00.

Economic events

Izabela Tworzydło Head of Corporate Communication, Spokesperson for BNP Paribas Bank Polska SA

As a Bank for a changing world, we want to support our clients’ responsible development, which is why we constantly monitor global trends and challenges, including technological developments and climate change. We participate in key economic events, during which our experts share their knowledge and experience as well as participate in discussions regarding the development of our industry and the national economy.

Last year, we became a partner of many international economic events in Poland. Representatives of Bank BNP Paribas gave talks at congresses, shared knowledge and good practices in the areas of management, finance, agrobusiness, energy transformation and sustainable development.

  • 11th edition of the European Economic Congress in Katowice, during which professionals and experts took part in over 150 thematic sessions. Bank BNP Paribas became the main partner of the event, as well as a Partner of the „Generational change in business” session. The Bank’s representatives hosted the „Green finances – principles, standards and reporting in the financial sector” debate.
  • European Forum of New Ideas in Sopot is one of the largest conferences in Central and Eastern Europe, devoted to global trends, new ideas and the future of Europe. The Bank was the main partner of the Forum,
    a supporting partner of the „Friendly workplace – talents and the employer’s brand” panel and a partner of the „How to feed the world of tomorrow? Agriculture of the future“ panel.
  • 10th European Financial Congress in Sopot devoted to ways of ensuring a stable, modern and fair future of finance, and thus the economy. Bank BNP Paribas was a partner of the event and a partner of one of the debates.
  • Economic Forum in Krynica is the largest conference of its kind in Central and Eastern Europe. It provides an opportunity for the exchange of views on the political, economic and social situation while also being an opportunity for highlighting the key values on which the Bank bases its development. Bank BNP Paribas became a partner of the Forum and hosted the „Sustainable financing – new business models” debate, which was a part of the „New Economy” session. The Bank’s representatives in discussion panels and debates were: President of the Bank’s Management Board – Przemek Gdański, Vice President of the Management Board – Jerzy Śledziewski, and Managing Director of Asset and Liability Management – Jarosław Rot.
  • Open Eyes Economy Summit is an international congress organised in Krakow and devoted to economy based on social values. The fourth edition of the Summit focused, i.a. on issues related to the job market, territorial justice between the countryside and the city, unfair selling practices and international governance. The Bank was a sponsor of this unique event, and its representatives joined speakers from Poland and abroad.
  • Not Irresponsible Conference focused on responsibility in the financial industry. The main theme of the conference in 2019 was “Rebellion and anger in (ir)responsible life and business”. Bank BNP Paribas was the main partner of the event.
  • DesignWays Conf 2019 is one of the largest conferences addressed to designers which focused on topics related to UX/UI, product and service design as well as new technologies. Bank BNP Paribas was a partner of the event.
  • Impact fintech’19 is the largest conference devoted to the future of financial services in the region. It is addressed to banking, finance and economy experts, both from Poland and abroad. Bank BNP Paribas was its Premium Partner and we supported the event for the third time.
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