Employer Branding

Agata Komender Head of Recruitment and Employer Branding at BNP Paribas Bank Polska SA

Our organisation believes in the highest quality of recruitment. We look for employees in accordance with legal regulations and the best market practices. We want to reach the widest possible range of talented candidates, we are therefore present wherever they are - at job fairs, colleges and on social media. We offer internships for people without work experience. We encourage employees with extensive experience to participate in internal recruitment, and thus find the best candidates for managerial positions. Employees who value professional development can realise their plans in our organisation.

In 2019, we signed 2,000 employment agreements.

We make every effort to ensure that the recruitment process is a source of positive experiences for participants. During recruitment interviews, we provide candidates with a set of necessary information about the Bank and about the position they are applying for. We involve business representatives in the recruitment process. Their substantive input is extremely important for building the Bank’s image in the eyes of candidates. We attach particular importance to staying in touch with a candidate during the entire process and providing feedback after each stage of recruitment.

During the recruitment process, we place particular emphasis on respect for diversity in relation to age, gender, nationality, skin colour, religion, health, marital status, political beliefs as well as other preferences and personal characteristics. Recruitment decisions are made with professional objectivity and impartiality. The recruitment process is confidential, all the obtained information is protected and is not disclosed without appropriate authorisation.

For many years, we have been working towards creating the brand of a good employer (Employer Branding). In 2019, we continued the efforts to be perceived as a top choice employer which were addressed to current and potential employees.

In order to strengthen the Bank’s image of a top employer, in 2019 conducted another employee opinion survey to learn about the needs of people employed in our organisation. Many internal and external training sessions and development programs have been carried out. We continued to implement a culture of feedback and an open, multidirectional way of communication, thus strengthening employee development. We also implemented external initiatives with regard to building the brand of a top employer: internships and internship programs for students and University graduates.

Internal initiatives

Professional Development Days

The Professional Development Days initiative is a local edition of International Mobility Days, an annual program which takes place simultaneously in several dozen countries of the BNP Paribas Group. The event was held on April 1-12, 2019 and was aimed at acquainting the Bank’s employees with the subject of personal and professional development.

The offer included inspirational lectures, workshops, webinars and individual meetings with Managers, HR Business Partners and Recruiters.

The topics covered included:

personal brand,
recruitment savoir-vivre,
positive psychology,
competences for the future,
introduction to programming,
development through experience.

The largest events took place in Warsaw, Krakow, Ruda Śląska, Olsztyn, Poznań and Szczecin. They were often accompanied by live streaming for all employees. A total of 750 people participated in the meetings.

External initiatives

“Ambassador Duo” is a program of cooperation with universities addressed to students. Participation in the program lasts two terms and involves the implementation of various initiatives promoting the Bank at a university. Program participants receive remuneration in the form of a scholarship; attractive prizes await the best duos.

The program is directed to those who show energy, a willingness to act and who have many ideas for promoting the Bank in their university environment. The ambassadors who represent Bank BNP Paribas at universities are previously equipped with the necessary knowledge pertaining to the Bank’s operations, employer branding, recruitment, social media and building a personal brand. Their tasks include: organising stands, promotional events, competitions and workshops for other students as well as all studying the image of the Bank among their colleagues.

The second edition of the Ambassador Duo program ended in June 2019. In September, another, extended edition began.

The 6 universities which had previously participated in the program – Warsaw School of Economics, University of Warsaw, AGH University of Science and Technology in Krakow, Cracow University of Economics, Poznań University of Economics and the University of Gdańsk, were joined by 4 more:

University of Economics in Katowice,
Wrocław University of Economics,
Nicolaus Copernicus University in Torun
University of Warmia and Mazury in Olsztyn.

#GreenChangesZones were created at 10 Polish universities. In these zones, which were prepared from ecological materials and filled with greenery, students could meet our Ambassadors Duos as well as representatives of the HR department and learn more about internships and jobs at the Bank. Attractive competitions were organised for visitors. The events resulted from corporation between the HR, Marketing and Sales departments.

More information

On January 21-25, 2019, a promotional stand of the Bank BNP Paribas appeared at the University of Warsaw Library. It was connected with the University of Warsaw Library (BUW) initiative, which allows students who are preparing for exams to use the library’s collections until five in the morning. Students who visited the stand could meet the Ambassador Duo and learn more about internships and jobs at the Bank, as well as rest in the relaxation area and enjoy coffee, puzzles or table football.

Open Days in Ruda Śląska took place on September 11 and October 26, 2019. They were organised to promote work in the Operations Center and build the image of the Bank as an attractive employer. People who wanted to learn about the specifics of work in the Operations Center had the opportunity to visit the office, talk to managers, listen to an interesting guest speech and take part in a recruitment game.

In 2019, Bank BNP Paribas took part in three Job Fair twice in three Polish cities: Warsaw, Krakow and Katowice.

Emplocity is a recruitment platform with an integrated chatbot (Emplobot) based on two-way message communication. Chatbot is a part of the company’s Career site: visitors can talk to the chatbot and answer its questions. On this basis, Emplobot prepares the candidate’s CV and matches the person to active recruitment processes. The chatbot significantly simplifies the recruitment process and, as a consequence, CVs are more efficiently obtained from the Career site. In addition, it contributes to the image of BNP Paribas as a modern employer and a technologically advanced Bank.

A summer internship program with remuneration, addressed to students of the 2nd and higher years. It lasts
2 months, during which trainees have the opportunity to gain knowledge in the field of banking through active participation in tasks and projects of a selected department, under the guidance of a dedicated supervisor. Such internships are organised in all departments of the Bank, throughout the country.

In 2019, the Program began with an introductory meeting. Participants had the opportunity to learn more about Bank BNP Paribas and got to know each other better. During 2 days of workshops, students learned about the history, organisational culture and operations of selected Bank units, took part in design thinking training and met with Katarzyna Wągrowska, the author of “Zero Waste Life”. At the end of the program, students had the opportunity to take part in additional training related to creating a personal brand. 80 students took part in the program.

Talent academy is a series of monthly workshops with experts devoted to exploring the world of banking from the inside. It is a great opportunity for students to broaden their knowledge of economics, banking and financial markets. At the end participants receive a certificate.

In 2019, Talent Academies were held at the Poznań and Krakow Universities of Economics.

In the 2018/2019 academic year 30 people participated in the Krakow Talent Academy. In the 2019/2020 academic year, 32 students participated, and the following topics were covered:

Quality – customer service standards,
My retirement – investment plans,
Basic sales techniques
Insurance,
Recruitment,
Workshops on stress management and working under the pressure of time.

At the Poznań University of Economics the 6th edition of the Academy was held in 2019 and 17 participants took part in it. The following issues were discussed:

Bank customer – the customer’s perspective through the eyes of a modern banker.
Factoring is more than financing – the principles of factoring products and the possibilities of their use in enterprises.
Credit risk management – using model thinking to make decisions.
What do product specialists do at the bank? – effective use of treasury products and transactional banking.
Advisory model – consultancy and sales techniques.
Customer service standards – the importance of quality in building customer relations with the bank.
The specificity of working with entrepreneurs – what is the difference between the view on finances of corporate and retail customers; what do companies expect and how to effectively advise them.
Coaching – developing the skills and competences of Bank employees.
What do private banking specialists do at the bank? – introduction to private banking.
Recruitment without secrets – practical tips for effective participation in recruitment processes.

Dual Studies

Dual studies in Financial Risk Management are offered at the University of Economics in Poznań. These are two-year MA studies run by both Bank experts and lecturers from the University. The studies were launched on October 1, 2018. 27 students enrolled in the first edition. On October 1, 2019, the second edition began, 18 students are enrolled.

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