The Bank provides services for retail customer, focusing primarily on the personal account offer, term deposits and consumer finance products (i.e. cash loans, account limit, credit cards, insurance). The offer includes all forms of current banking services, savings, investments and loans.
At the end of December 2019 there were 2 tariff plans within the Bank’s offer of
personal accounts for retail customers:
Konto Otwarte na Ciebie – a new current account, which replaced the previously offered
Konto Optymalne and Konto Maksymalne and
Konto Bankowość Prywatna for clients within the private banking segment. In the May ranking of personal accounts by Money.pl, the new Bank account was recognized as the best personal account.
In the branches and remote channels of the Bank acquired by the date of the operational merger, as part of the RBPL core banking activities, the following products were offered to customers: Wymarzone Konto Osobiste, Konto Osobiste Premium, Konto Aktywne and Konto Friedrich Wilhelm Raiffeisen.
As concerns the management of the retail banking product offer in 2019, the Bank focused on improving the efficiency of operations and the profitability of products. Business processes underwent further standardization, as did regulations and price lists.
As part of the new personal account Konto Otwarte na Ciebie (introduced to the Bank’s offer on 8 April 2019), three types of debit cards are issued:
Karta Otwarta na Dzisiaj – dedicated to people with lower incomes, looking for inexpensive and transparent financial solutions;
Karta Otwarta na eŚwiat – dedicated to frequent online buyers who use remote channels of access to the Bank and are concerned about security in cyberspace; the card has free Cyber Assistance Insurance;
Karta Otwarta na Świat – dedicated to frequent travellers, who value convenience and lower costs of foreign currency transactions. The card won 1st place in the Ranking of Travel Accounts conducted in June 2019 by the financial portal Money.pl.
184,000 personal accounts have been opened since the introduction of the new offer – Konto Otwarte na Ciebie, of which only 4% did not choose one of the cards offered for the account. The Bank’s branches were the main sales channel for the Konto Otwarte na Ciebie (approx. 80% share in sales), the remaining part include customers who opened an account via online applications on the Bank’s website.
The Bank’s deposit offer for retail customers included savings accounts (Konto Dobrze Oszczędnościowe, Rachunek Sejf,
Autooszczędzanie Savings Account and products transferred from RBPL – until the day of operational merger:
Konto Wymarzony Cel and
Konto Lokacyjne Plus) and term deposits (deposits in PLN and foreign currencies, internet term deposits available via online internet banking, promotional deposits, progressive and special deposits available for selected segments of the Bank’s clients).
In 2019, the Bank focused on standardization and full unification of the offer of deposit products throughout the Bank. This process included among others equalization of interest rates on deposits, their availability in individual channels and for selected customer groups, ended in November 2019 together with the operational merger. In addition, the Bank focused on stabilization of the savings portfolio of retail clients and continuation of optimization of the interest margin in light of the low level of NBP interest rates maintained since 2015.
The margin optimization included also the portfolio of BGŻOptima – a brand that is part of the Bank, specializing in offering savings and investment products in the direct model. In 2019, the average nominal interest rate on the deposit portfolio in this segment was reduced to 1.07%. The volume of deposits accumulated by BGŻOptima at the end of 2019 accounted to PLN 4.05 billion, which, compared to the end of 2018, constituted a decrease of PLN 1.55 billion, i.e. 27.7% y/y.
The Bank regularly launched attractive special offers for its Premium and Private Banking customers for selected maturities of the
Lokata
Premium deposit and a promotional interest rate for the
Autooszczędzanie account.
Along with providing clients with new mobile and internet banking services – GOmobile and GOonline respectively, the Bank has prepared a dedicated offer of term deposits, available from the fourth quarter of 2019 exclusively in these channels. Customers could take advantage of the entire family of GOonline online deposits
and Lokaty Mobilnej, which is a particularly popular deposit (with an attractive interest rate of 1.50% for 3 months).
In 2019, for customers expecting profits higher than interest on term deposits, the Bank offered a wide range of investment products, including: over 500 investment funds of 25 domestic and foreign investment fund management companies, available on Pl@net platform and online (open investment funds); 5 investment portfolios – strategies based on FIO BNP Paribas subfunds, structured certificates issued by BNP Paribas Issuance B.V located in the Netherlands and the Individual Retirement Account (in the version of a savings account or in the form of a pension fund) and the Individual Retirement Protection Account in the form of an investment fund.
Furthermore, in 2019 the Bank:
- continued the Bank at Work Partner Program, intended, i.a. for employees the Bank’s Corporate and SME Banking customers, employees of public and private universities, employees of entities providing financial intermediation, employees of financial institutions, employees of uniformed services, employees of Local Government Units.
- In cooperation with Arval Service Lease Polska Sp. z o.o. (a company from the BNP Paribas group) offered long-term car rental for retail and business customers;
- in cooperation with Financial Intermediaries and Employment Agencies in the area of retail product acquisitions (personal accounts and cash loans). On this basis, the Bank developed a product offer addressed to clients from the Ukraine. The service is facilitated by a website, the GOmobile application, a Contact Center and advertising materials in Ukrainian. In addition, the Bank charges lower fees for foreign transfers made via online banking from BNP Paribas Bank Polska to banks in the BNP Paribas Group, including Ukrsibbank.
The retail customer loan offer in 2019 included mortgage loans in PLN, personal account loans (renewable loans), consumer finance products (described in more detail in Chapter
Personal Finance).
In 2019, the Bank noted record results in the sale of mortgage loans. The volume of concluded contracts amounted to almost PLN 4.3 billion. In the last months of the year, penetration reached 99%. Such a good result was the effect of numerous system and process improvements (e.g. launch of so-called Virtual Branch-During a telephone conversation with a video expert, the client can make a preliminary assessment of his creditworthiness, receive a personalized list of required documents and arrange to submit an application at a branch of his choice), attractive product offer together with favorable, high demand for mortgage on the market.
In order to support customers in financial difficulties and those with mortgage loans, the Bank continued its government support program financed from the Borrowers Support Fund.