On Earth Day, we launched a climate campaign which shows that our actions have a significant impact on our planet and its inhabitants. It also stresses that the responsible choice of sustainable products and services brings us closer to implementing the UN’s Sustainable Development Goals. The campaign was accompanied by a 45-second clip showing how small actions affect our environment.
On the same day, the organisers and guests of the 4th BNP Paribas Green Film Festival launched the Climate Clock – a project indicating the time remaining until the so-called “day zero”, when the Earth’s temperature will have increased 1.5°C compared to the pre-industrial era. The clock was started on the largest LED display in Poland, the façade of Cracow’s Tauron Arena, on April 22, 2021, precisely at noon.
Additionally, at the request of the Bank and CSR Consulting, the Research Collective conducted a survey of consumer familiarity with the 2030 Agenda and the Sustainable Development Goals. The study assessed the consumers’ current level of knowledge regarding ecological topics.
Additionally, at the end of September, CSR Consulting organised the “Target tomorrow. Today! #dobrecele” conference, which the Bank supported. The event was attended by representatives of local governments who talked about their climate initiatives. Partner NGOs and partners of the 17 Goals Campaign (representing business) discussed their activities. The Bank was represented by Maria Krawczyńska, director of the CSR and Sustainable Development Office, who talked about running a consumer campaign.