In 2021, the Agro Offensive sales campaign took place in 2 parts: spring and autumn.
The campaign was dedicated to both micro and SME customers. The aim of the campaign was to attract new customers and increase sales of credit and leasing products in this segment.
The promotional offer applied to loans: Agro Ekspres, Agro Rzeczówka light and Agro Progres. For new customers a promotional offer was prepared to run a current account within Konto Otwarte na Agrobiznes for PLN 0. As part of the cooperation with BNP Paribas Leasing Solutions, attractive pricing conditions were also offered for leases and lease loans.
Spring edition (from 1 February to 31 May) under the motto „Gain more reasons to be proud”.
The spring edition of the campaign introduced a bonus for recommendation. To encourage recommendation of our services during the campaign period, advisers could issue a „Promotional Certificate”. It entitled the client to a reduced commission for encouraging his fellow farmers to use the Bank’s offer (0% until the end of the year). Also, for the first time, free access to Premium tools on the Agronomist.pl portal was presented as a bonus to the said promotion.
The autumn edition (from 20 September to 30 November) with the motto „The world needs you in your best role”.
The promotion for Konto Otwarte na Agrobiznes was combined with the Money Back promotion – a 2% refund on each non-cash transaction for payments made with a Debit Mastercard Business debit card in PLN issued to a newly opened account.
In addition, an EKO bonus was introduced to support sustainable agricultural production activities. This is an additional 0.2 p.p. reduction in loan margins for farms certified in sustainable production or EKO, as well as those in conversion.
The campaign was supported by dedicated marketing materials, a campaign in traditional media (e.g. newspapers, ATMs) and online and social media campaigns.